Invictus, the movie starring Matt Damon as Francois Pienaar and Morgan Freeman as Nelson Mandela was released on 11 December 2009, however it was only released on this date in the US and South Africa...
Since then the film has been receiving rave reviews in the US and especially South Africa which is no surprise really. However, the film is only scheduled for release in Australia on 21 January 2010 leaving the UK more or less last in line, due for release only on 5 February 2010.
Now my point is this, did whoever decides on these release dates not quite do their homework correctly, because had they done so properly, they may have just noticed that the UK aswell as Australia are massive havens for expat South African's who would quite honestly go to great lengths in the height of anticipation, wanting to see such a largely spoken about film about such a historic event in South African history, which each and every South African inside or outside of South Africa can relate to. If this was some kind of marketing idea to increase the hype, then a maximum of two weeks would have been more than sufficient between release dates to build momentum for the film. The reason being, is that we don't live in the dark ages anymore without the internet, email, blogs or even the telephone for that matter, news travels fast these days. While the film was still being edited its popularity amongst South African's was already sky rocketing.
In my opinion, the gap between release dates is far too long, the longer the wait the more open it becomes to pirate copies leaking out onto the net in the form of, probably the most hated word in the film industry... Torrents... I highly doubt that I'd be able to find many, if any anxious South Africans in the UK just itching to see the movie that they've been hearing so much about from all their mates back home, who would wait until February to watch the movie at a cinema than watch a good quality torrent download given the oppitunity. Rumour has it that there are already near DVD quality copies available for download bouncing around the net. As soon as one person gets their hands on a copy or a link since over here you can download a 1GB file in about 20mins, I reckon its gonna spread through the Saffa community at a pace twice the speed of swine flu, which is a bit of a shame really, but what can you do, people are hungry for it at the end of the day.
I cannot wait to see it on the big screen and if you notice a sudden drop in Saffa population in London bars during the evening of the 5th Feb, there's only one place you'll find them... at your local Odeon 🙂
It is an unbelievably awesome movie that really strikes a chord in your heart and serves up a nice dosage of the emotions that every South African felt on that day... when The Springboks won the 1995 Rugby World Cup Final.
If you aren't fully aware of how much went on behind the scenes of the 1995 Rugby World Cup, then the following video should bring you up to speed, make sure you have a tissue ready as this video alone can strike the same chords as mentioned earlier 🙂
Check out the Invictus Trailer below